
What is That Mountain on Coors Light Beer?
Colorado's Coors Light beer has been enjoyed by not only millions of Coloradans but by hundreds of millions of others across the world. How may know of the peak that graces those "bullets?"
What is That Mountain You'll Find on Coors Light?
Honestly, Coors should come out with a beer and call it "Storm Maker," as that's what Native Americans Ute Tribe called the mountain area of which Wilson Peak is located (translated from their Shandoka.)
"Grab me a can of that Storm Maker, Dave."
It was in 1978 that Coors started brewing up "The Silver Bullet," Coors Light, taking on Miller Lite which had been around since 1972. Nearly thirty years after being introduced, Coors started putting Wilson Peak on the cans and bottles.
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Coors Light is still one of the biggest-selling beers across the country, selling over 120 million cases every year. Personally, I've never been a fan of Coors Light; I enjoy the Banque (Coors,) but Coors Light just tastes funny, to me.
Wilson Peak on Coors Light - Who Was Wilson?
It was in the mid-200s that Coors (now Molson Coors) began putting the image of Wilson Peak on their packaging for Coors Light. Wilson Peak is one of the 58 "14ers" the state has, and was picked for its rugged look.
Wilson Peak, in the San Juan mountain range west of Telluride. In that area, you'll find Wilson Peak, Mt. Wilson and South Wilson Peak. Who was Wilson?
A.D. (Allen David) Wilson was an explorer, topographer and cartographer, who was a part of the big Hayden Survey party in 1873-1878.
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The Hayden Survey mapped out areas of western Colorado, western Wyoming and eastern Idaho from 1873-1878. Wilson was the first to ascend what is now Wilson Peak, in 1874, one year after Adolf Coors began making his beer.
Wilson would later go onto California to begin banking, eventually helping to create Bank of America.
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